Welcome! You’re visiting this Website because you would like to write, to write more authentically, or to enhance your creative potential with language. Gabriele Rico, author of Writing the Natural Way, has helped hundreds of thousands of writers and would-be writers to discover—or rediscover-- their creative potential. Using split-brain theory, she developed clustering in her doctoral work at Stanford University, as well as a number of other brain-compatible strategies. See for yourself by playing with a writing activity here. Follow the links on this page to see examples of clustering and the vignettes that emerged in minutes for people who have read her books, listened to her CD’s or tapes, used her software, or taken her writing intensives. You can also order books, CD’s, tapes, or software. If you want information on her creative workshops or to be on her mailing list, click here.